Instagram VS Twitter
Batman VS Superman
Summer VS Winter
Chopsticks VS Fork
Left Hand VS Right Hand
Frank Gehry VS Mies van der Rohe
Keynote VS PowerPoint
Andy Warhol VS Banksy
Jeans VS Suit


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jang.cho@jangalious.com
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Multiple campaigns in partnership with Disney, Marvel Studios, Pixar, and Pokémon to help launch different programs for the iconic Happy Meal.

Dannon came to us with the task of reviving their beloved Oikos brand after 5 years of total brand silence. They were looking to shed their uncomfortably sexy John Stamos persona and become an edgy challenger brand. More specifically, they wanted us to go on the offensive and prove to the world that Oikos was the best tasting Greek yogurt… a claim that absolutely terrified their legal team.

So how do you prove your superiority in the Greek yogurt category when the lawyers won’t let you say anything? You get the Greek god of war to say it for you. We brought the mythical Ares to life, made him a die-hard fan of Oikos, and turned his irrational enthusiasm for yogurt into a series of highly sharable branded content. Ares allowed us to be the challenger brand Dannon needed, while letting Oikos still be the logical voice of reason. Checkmate, lawyers.

Press: AdAge

There are certain truths all McDonald’s fans can agree on. We put these truths up on the third largest billboard in Times Square to get people talking…and hungry.

Fitness culture can seem pretty unwelcoming from the outside. From being sized up at the gym, to getting yelled at by the virtual coach on your overpriced Peloton bike, it’s easy to see how many simply never feel welcome.

Enter the “Add Some Light” campaign. Here, we directly poked fun at the serious side of the workout world, showing that there are many different paths that lead to fit; it’s all about finding what works best for you.

Tired of people failing to clean up after their dogs, I created the Dog Poop Project as a funny-yet-sarcastic way to point out a problem with hopes that people would both smile and then take action.

Press:
NBC New York
Gothamist

In 2018, Dannon created a new brand of Greek yogurt – Two Good – that has only 2 grams of sugar in it. Pretty revolutionary in the yogurt world with most having 12+ grams of sugar. Making it a pretty easy way to do something good for yourself. So we took that thought and aligned it with the rising #selfcare trend to launch Two Good as the brand that’s here to “remind you to be mindful” with our campaign, Do Good by You. To introduce the new brand and packaging, we kept the focus on the product and brought it to life with 100% CGI animation.

For only the third time in history, Intel evolved their iconic logo and revitalized their brand. The foundation of the new Intel master brand visual language is an iconic graphic device we call "The Spark." The Spark is a corner-to-corner relationship between a small square and a larger square. It visually represents Intel technology as the catalyst for bigger, world changing ideas.

For Tropicana to hit their sales goal in 2018, they made their single-serve offerings a key business priority with goals to win the category outright. We launched the “Made to Go” campaign, showcasing the convenience of Tropicana Pure Premium single-serve bottles as they fit perfectly in a variety of scenarios that were familiar to our on-the-go audience. In addition, we worked with our media partner to place our work in locations that targeted consumers as they went about their day.

A print campaign to show consumers how fast they can download movies on their phones with AT&T 4G LTE service.

Compressed 45 YouTube videos in one video.

ZipTube was created as a personal project when I questioned the amount of time we spent online and wondered what it might look like if our online experience could be expedited and made more efficient. I explored this by compressing 45 YouTube videos and displaying them all at once in a concurrent format. 

Branding concepts we proposed to White Claw and Three Bridges Egg Bites to upgrade their logo and packaging design to the next level.

Half the sugar, all the Jane. That right there is the recipe to turning the "outtakes" into the main video piece of the 2017 Trop50 campaign.

Parents can be incredibly vigilant when it comes to choosing food for their children. To highlight the goodness of Tropicana Kids, we used transparency – literally – to highlight our offerings. Knowing that the work would be predominantly displayed on mobile devices, we used familiar gestures to show what’s in (and what isn’t) our products.

Powermat, the first wireless charger for multiple mobile electronics, was launched in 2009. At the time, people were mostly unfamiliar with the concept of wireless charging so we created a campaign to provide awareness of the brand while also educating consumers on the benefits.